2014 Presentations – 4 Part Sales Presentation Outline
1. Sell Yourself
2. Sell The Company
3. Sell Services
4. Close The Sale
- Sell Yourself – (The Warm-Up) “People don’t care what you know until they know you care”
• Gather Info – Strategic Brief questions
• Build Rapport – (like and trust) Find areas of common interest using FORP
a) F-family
b) O-occupation
c) R-recreation
d) P-plans for the future
• Establish Control
2. Sell the Company – Why your company is the only choice
• Use the philosophy, you want to build customers for Life
• Know your competition and be prepared to counter their strengths
• Track Record or other strengths of your company
3. Sell Services
a) Negotiation Skills
b) Experience
c) Resume
d) Analytical skills and strategic planning approach
4. Close The Sale – Use your sales skills to help your clients make the best choice