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2017 LISTING PRESENTATION Chasing FSBO-A Laundry List of Things to Consider

February 20, 2017 by Joe McAuliffe

  With appreciation in home prices, there are likely to be many more prospective sellers that will decide to get back into the market and sell their homes. There is only one reason these prospects choose to do it alone – they want to save the commission.  Chasing the For Sale By Owner prospect could […]

Filed Under: Cup O' Joe, Listing Presentations

2016 LISTING PRESENTATION: Do Agency Quality Work for Your Listings

November 4, 2016 by Joe McAuliffe

2016 LISTING PRESENTATION Do Agency Quality Work for Your Listings Every agent knows how important it is for their listings to be placed on the internet via Realtor.com, Trulia.com, Zillow.com and other highly effective sites. What many agents fail to recognize is how important it is for listing information to be presented in the best […]

Filed Under: Cup O' Joe, Listing Presentations

Perfecting Your Presentation Part 2 – Sell the Company

April 15, 2016 by Joe McAuliffe

The second step in a perfect presentation is to impress the selling prospect with the value your company brings to the table. Selling the company should include key facts such as: • Your company’s local market dominance – A picture is worth 1000 words, charts and graphs displaying market share vs. competition and long-term success […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 3 – Marketing Expertise

April 15, 2016 by Joe McAuliffe

Your listing prospect likes and trusts you, and appreciates that your company offers global exposure and support needed to achieve your efforts. The third area of focus should be how you are presenting their property to all prospective buyers. By using professional photography and agency quality ad copy, buyers will be compelled to: 1. Want […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 4 – Next Generation Real Estate Services

April 15, 2016 by Joe McAuliffe

In the first three parts of the presentation you’ve sold yourself, sold the company’s support and global network, and documented the highest quality presentation of their home to the world. In the fourth part of the listing presentation, it’s important for you to distance yourself from the competition by documenting your deep understanding of market […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 5 – Strategic Planning

April 15, 2016 by Joe McAuliffe

In the first four parts of the presentation we’ve focused on selling yourself, selling the company, presentation to the world, and next generation analytical expertise. The fifth part involves showing how you’re different by sharing examples of how you’ve been successful developing winning strategies that have enabled your clients to sell their home at the […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 1 – The Warm-Up

April 15, 2016 by Joe McAuliffe

There are 6 parts to every successful listing presentation. Let’s review each part beginning with the warm-up, which is almost always the most important. The purpose of the warm-up is to: 1. Gather Information – This involves getting to know everything about your prospect, including as much as possible about their: a. Family (and other […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 7 – Your Negotiating Expertise

April 15, 2016 by Joe McAuliffe

The Listing Presentation has included selling yourself, selling your company, agency quality marketing materials, analytics, strategic planning, and collaboration with others. The final part to perfecting the presentation is to point out your powerful negotiating skills. Negotiation skills are a direct result of expertise in a variety of areas. They include your expertise in: 1. […]

Filed Under: Listing Presentations

Perfecting Your Presentation Part 6 – Collaboration

April 15, 2016 by Joe McAuliffe

In the previous five parts of the listing presentation, we’ve covered selling yourself in the warm-up, selling your company, verification of your professional quality marketing materials, applying your analytical skills to identify market trends, and developing a strategic plan to sell the home. The next step is to point out the use of collaboration, or […]

Filed Under: Listing Presentations

2016 Listing Conversion Rate: Perfecting A Listing Strategy

March 16, 2016 by Joe McAuliffe

2016 Listing Conversion Rate Perfecting A Listing Strategy One of the primary reasons that people enter the real estate profession is because they look forward to being paid what they’re actually worth.  In the corporate world, this rarely happens.  In real estate, commission potential is unlimited.  Unfortunately, commission income can work against you if you’re […]

Filed Under: Cup O' Joe, Listing Presentations

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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