2012 Prospecting – Double-Down with Your Past Clients
Is it possible you could be completely missing lots of business that’s right under your nose? What if you could average 2 or more transactions per client? Let’s look at the facts to see if there’s business with your past clients and sphere of influence that your just overlooking.
These are the facts:
- The people that know you (your sphere) and the people you have done business with (your past clients) already like and trust you.
- We are at the beginning of one of the best real estate buying opportunities in history.
- The theory of recaptured equity states that real estate purchased today will double in value in approximately 5 years, making it the best investments of our lifetime.
- Many people that you know, possibly even family members, have done a poor job building financial security. They’ve made a lot of money for 20, 30 or even 40 years, and have nothing to show for it.
Are these facts trying to tell you something? Should you be pushing everyone you know, especially your past clients, to buy more real estate? The facts are undisputable. Don’t be weak. Don’t be polite. Draw a line in the sand and take a stand or be one of those agents 5 years from now that looks back and says “I could have made a difference in my friends’, my family’s and my past clients’ lives, but I didn’t have the courage to take a stand.”
Don’t be a Sheeple. You could double or even triple your closings this year while helping people that like and trust you. Take the shots. The people that listen to you will thank you for your assertiveness. After all, that’s what being a trusted real estate advisor is all about, isn’t it?