The Triple A Strategy for Expired Listings
The Triple “A” Strategy, or the “Alternative Aggressive Approach“, is a great strategy to use for recently expired listings that have received very little marketing attention or exposure.
Every hungry agent in the Real Estate Universe considers prospecting for Expired Listings. If you know how to present to this group, an expired listing strategy can be a rifle-shot to immediate listings. After all, the agent doesn’t have to make dozens of calls or contacts just to find out who may want to sell. The good news is that we’re already starting with a group that is ready willing and able to move forward.
The bad news is that every agent in the world knows expired listings are a prime target. It’s obvious that you must stand out, or be different than all other agents. Very few agents are willing to door-knock, so in most cases that’s not a viable option. If you do call, and you sound like every other agent, that won’t work.
Why not take advantage of the typical situation that occurs with most sellers that have let their listing recently expire. Take the time to research each expired listing before you call. In most cases, you’ll find the listings are not easily found on the internet, especially not on luxury real estate sites. If you’re fortunate enough to have a buyer that has any possible interest in one of the expired properties, use the following script:
“Mr. and Mrs. ______________, I had a client that recently inquired about your home that was recently listed. I couldn’t find it anywhere online, or on any of the luxury real estate sites, or in any publication. Are you still interested in selling your home? Could I come by and preview it for my buyer?”
Voice Message– “If you’re still interested in selling your home, please call me at your earliest convenience.”