3-18-2015

2015 Relationship Management: Joe’s “Sizzle” To Stimulate Buyer and Seller Interest

Here’s a great idea for keeping in touch with everyone you know, past clients, advocates, your entire sphere of influence and especially potential investors. With Real Estate being a big topic of conversation, why not:

“Identify the most sensational “Sales” and report them each month as one of your 24 touches to everyone on all your lists.

All of us in Real Estate hear about those “steals” that never make it to the MLS or that are scooped up within hours of a listing agreement being signed.

The truth is, these “deals” don’t make sense to share with our clients, because they’re gone before our clients even read the information. Unfortunately, the “Hot Properties” lists that are sent out by most companies really don’t include the best opportunities because the best sales are gone right away.

Let’s not focus on presenting current opportunities, rather let’s focus on presenting the “missed opportunities”. Each month, if we identify the most exciting price or sale that has occurred in our markets, and share this information with everyone we know, it will reinforce the notion that there has never been a better time to buy real estate. Best of all, just by presenting this information on a regular basis, (spaced repetition), you will be perceived as being the agent that can get your clients the best deal.

As a Headline, call your e-mail something like:

“Steals And Deals”

Your Call to Action should be:

“If you know of anyone that wants to take advantage of some of the best Real Estate opportunities we’ve had in our lifetime, please, Don’t Keep Me A Secret!