Agents who use only 10% of their potential always get mediocre results. You must take yourself out of the box or use more than 10% of your potential to be successful. How do you this? Do something different than everybody else. For example, if other agents are sending letters and calling expired listings you’ll get lost in the crowd if you do the same thing. Instead of mailing letters and calling, use a Fed Ex box and stop by. Here are some good examples of how you can apply this strategy:
- Expired listings—Other agents are calling or mailing letters. You Should—Use FedEx boxes and stop by their homes.
- Farm Prospecting—Other agents are sending “just listed”, “just sold”, or personal promotion mailers. You Should—Mail compelling market data or you should hand deliver “just listed” or “just sold” postcards to get more face to face contacts.
- Listing Presentations—Other agents tell their prospects how great they are and how great their company is. You should—Show seller what your services will mean to them and what you intend to do.
- Branding—-Other agents uses boiler-plate terms such as honesty, integrity, and You Should—Explain next generation real estate services, how you analyze and interpret economic data and market trends and then apply this information directly to their situation.
These are just a few of the many examples of how you can be different. As you are developing your strategies, constantly ask yourself “how is what I’m doing different and better than what everybody else does?’