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2017 BUYER CONSIDERATIONS – Where Do I Put My Money?

March 3, 2017 by Joe McAuliffe

With the past 10 years, including a deep recession and major investment losses, nearly everyone is concerned about financial security after retirement.  Despite the fact that investment returns have rebounded, there is still great concern with today’s investors as to where to put their money to:

  1. Be secure enough to sleep at night
  2. Realize an attractive return with minimal risk

Recent statistics show that investors who were sitting on the fence are now moving forward by investing in different areas.  It could be argued that real estate will provide the safest and most attractive returns in the coming decade.
Listed below are the top 10 reasons why real estate should be considered the best option for your future financial security:

  1. The stock market is at record highs – That’s usually the time to cash out and look for the next best opportunity (Warren Buffet’s rule: sell when everyone’s buying).  Also, remember to not get too greedy, “pigs get fat, hogs get slaughtered
  2. Real estate over corrected and is still undervalued – No matter which indicator you look at, supply, demand, appreciation, replacement cost, and the cost to rent compared to home ownership all point to significant appreciation potential that could easily remain in the double digits for quite some time.
  3. Real estate is tangible – It’s not a piece of paper or a certificate that symbolizes value in stock or gold.  You can drive up to the house and touch it.  And that equals peace of mind.
  4. Use and enjoyment – Real estate can be purchased as a primary residence or second home.  Based on usage, it can be the most satisfying way to invest your money.
  5. Real estate is safe – The risks associated with acquiring real estate are minimized by the historical returns that it has afforded over decades.
  6. Personal knowledge – Unlike other investment vehicles, most people investing in real estate have first-hand knowledge of the geographic area and trends associated with that area.
  7. Real estate can pay dividends – If you lease your property either seasonally or annually, the rental income can provide a very attractive return.
  8. Leverage – What other investment allows you to borrow at 4%, and realize a double-digit return.
  9.  Pride and ownership – The great American dream is home ownership.  It also never hurts your ego to share stories about the second home or investment property you have.
  10. Some of the best memories in our lives revolve around the good times enjoyed with friends and family at home.  Of all the considerations, this one in priceless!

Filed Under: Buyer Considerations, Cup O' Joe

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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