- ID best listing for open house (If necessary, offer to do someone else’s open house)
- Open house must be advertised in newspaper & on website
- Hold open house for 3 hours
- Sat 12-3 & Sun 1-4 or Friday evening for cocktail party
- Open House Objectives:
- Identify qualified buying prospects
- Establish relationships with Neighbors
- Arrive early to meet neighbors
- Encourage the seller to paint & dress up the landscaping
- Invite people who have attended past open houses
- Do an email invitation to your list of perspective buyers
- Put out signs, if you can, minimum of 6-8
- Have copies of your testimonials available
- Have your business cards available
- Mail announcement to neighbors inviting them to visit your open house
- Call everyone who came
- Ask attendees how they feel about the home & price
- Have brochures of your other properties
- Warm-up with buyers
- Leave business cards at guard house, if listing is in gated community
- Use open house registration forms for every guest
- Play music
- Spice or cooking smell in house
- Offer appetizers where applicable
- Questions to ask to build relationship:
- Do you live here in the area, or are you familiar with the area?
- Have you seen any other exciting homes this weekend?
- Do you know anyone that lives here in the area?
- If you don’t mind, may I point out a couple of the home’s interesting features?
- Be prepared to point out several specific unique features in different rooms
- Have any interesting news articles, community maps and other open houses that may be of interest available
- If buyer, schedule appointment
- If seller, obtain contact info and offer newsletters
- If neighbor, offer market reports