24 Touch Annual Campaign Revisited

    The New Year has arrived, the holidays are behind us and it’s back to business as usual. Many of the people that were thinking about buying and selling are now willing to re-evaluate their options. Believe it or not, most of them aren’t sure who they should contact about their real estate needs. The timing is perfect to contact these potential prospects to encourage them to do business with you.

Keep in mind, the type of message you send will depend on which group you’re contacting. It’s important to chart the information you’re planning to send. You can use the attached chart as a guide to tracking when and what is being sent to each group. You are already familiar with the different groups. They are:

1. Hot Buyers– All potential buyers should be receiving information to motivate them to buy now

2. Existing Listings– Your present sellers should be receiving positive messages about selling in addition to listing updates

3. Hot Listing Prospects– Prospects that are considering selling should receive marketing material motivating them to sell

4. Farm Area– People that live in your Farm should receive specific information about the farm and monthly market updates

5. RMR Group- The Relationship Management group includes general information to past clients, advocates and sphere of influence

You can use Top Producer, Outlook,  Constant Contact, or any other contact management system to distribute e-mails  and postal mailings. Don’t forget to categorize your lists using the above categories as a guide. Most importantly, don’t wait to contact your groups. This is a great time of the year to remember that:

“The early bird gets the worm!”

THE 24 ANNUAL TOUCH CAMPAIGN

MONTH	1ST & 15TH	BUYER	MESSAGE	SELLER	MESSAGE	RMR	MESSAGE	TOP AGENTS	MESSAGE
JANUARY	1ST & 15TH
FEBRUARY	1ST & 15TH
MARCH	1ST & 15TH
APRIL	1ST & 15TH
MAY	1ST & 15TH
JUNE	1ST & 15TH
JULY	1ST & 15TH
AUGUST	1ST & 15TH
SEPTEMBER	1ST & 15TH
OCTOBER	1ST & 15TH
NOVEMBER	1ST & 15TH
DECEMBER	1ST & 15TH