Prospecting – The Direct Mail Campaign
Every good agent knows that prospecting is one of the fundamental keys to success in business. The more contact or communication you have with people, the more successful you’ll be. There are however, two major challenges that must be addressed in order to have a successful prospecting model. First, prospecting can be accomplished through a […]
Buyer Considerations – Don’t Wait, Don’t Hesitate, Get a Loan from Your Bank Before It’s Too Late
Borrowing money to re-invest it is normally not a good idea. This is especially true when it comes to the equity you have in your home. If you were to borrow money and lose it in a risky investment, it could lead to a loss of financial security. With that disclaimer firmly in place, let’s […]
Buyer Considerations – The “Perfect Storm” for Real Estate Investing
A well-known cliché states that: “It’s always darkest before the dawn.” With a “Perfect Storm” of opportunities leading to a possible “Great Real Estate Recovery,” it may be wise to purchase more real estate and even consider helping family members exploit the outstanding opportunities in real estate. Consider the following three key points that are […]
Seller Considerations – Home Sales Tax Considerations
As clarification to the 3.8% Home Sales Tax information shared in yesterday’s Cup O’ Joe, please consider the following points presented by Brooks Jackson: Under the recently enacted Healthcare Law, a 3.8% tax on net investment income of persons earning “net taxable income” of over $250,000 ($500,000 if married filing jointly). The tax doesn’t apply […]
2012 Seller Considerations – Sellers Beware of the Home Sales Tax
For the past several years, the Million Dollar Question has been “How do you pay for a $16 trillion deficit”? There’s only one answer to that question: “In every way you can”. What does that mean? It means that after the elections later this year, the American People can look for lots of surprises including […]
The Curse of the “Be-Backs”
You meet a buyer at an Open House and engage in great dialogue. There seems to be a genuine interest in your recommendations. The buyer thanks you for the information and says; “Can you give me your card? I’ll get back to you.” Then, what a surprise! No call-back. The above scenario points out an […]
Prospecting – The “I Know You’re Busy” Script
How often have you called a great prospect only to be put off by them? Nothing is more annoying than finally getting someone that you want to talk to on the phone and finally answer with an abrupt or terse response. Quite often, this reaction is a defense mechanism that is being used because the […]
The Butterfly – Life’s Lessons
One day, a man found a butterfly cocoon. As he was watching the cocoon, a small opening appeared. He sat and watched the butterfly struggle unsuccessfully, trying to force it’s body through the small opening. After several hours with virtually no progress, the man decided to help the butterfly. He took a pair of […]
Prospecting: No Return Calls? Use This!
How many times have you taken the time to build a relationship with a buyer or seller, had them express a sincere interest, and then drop off the face of the earth? How should you handle this situation? A winning strategy for this situation requires some thought. Quite often, agents will use the insanity approach […]