See if this makes sense to you: An agent works night and day to give the highest level of service to their client. The client recognizes and appreciates all of the effort the agent has made and compliments the agent multiple times. The agent appreciates the compliments and moves on to the next project. In […]
Prospecting – The Triple A Strategy for Expired Listings
The Triple “A” Strategy, or the “Alternative Aggressive Approach“, is a great strategy to use for recently expired listings that have received very little marketing attention or exposure. Every hungry agent in the Real Estate Universe considers prospecting for Expired Listings. If you know how to present to this group, an expired listing strategy can […]
Business Management – 20% of What?
Dan, the responsible agent, couldn’t understand why he always seemed to have “too much month left at the end of his money.” He worked overtime every week building his business and wondered why he never seemed to get ahead. Dan believed he was also a very organized individual. he would make lists every day and […]
Listing Presentations – Epilogue
We’ve discussed the 5 parts of our listing presentation as follows: The Warm- Up– To gather information, sell yourself and sell your company. Global Reach and Local Strength– “Will my home be exposed to all buyers?” Professional Presentation– “Will my home be presented professionally to the world?” Collaboration- “Will there be just one agent […]
2012 Seller Close: Avoid Capital Gaines Increase
With a $16 trillion+ deficit and $1.5 trillion recently added each year, cutting costs and increasing revenue has become a paramount of importance. One possible avenue for generating revenue is likely to be increasing tax dues from the sale of investments such as real estate. Presently, if property is being used as an investment, appreciates […]
Talking Points – Uncertainty Persists
2012 Talking Points – Uncertainty Persists Serious questions remain as to whether the economic recovery is really gaining traction. The following is a list of key issues that are likely to impact any real estate recovery. G-20 Meeting in Mexico – Finance ministers and central bankers from around the world met in Mexico to discuss […]
2012 Listing Presentations (part 5) – Negotiating Skills
In parts 1, 2, 3, and 4 of the listing presentation, we discussed: Part 1 – The Warm-Up – To identify your prospective seller’s personal goals and objectives or what we call their “hot button.” Part 2 – Casting a Wide Net– By exposing their property to the entire universe of buyers, answering the […]
Listing Presentations (Part 4) – Collaboration
In parts 1, 2 and 3 of the listing presentation, we discussed how to identify your prospective seller’s personal goals and objectives, their “hot button”, and how you as their trusted real estate advisor, will expose their property to all possible buyers in the best possible light. In part 1, we discussed how to handle […]
Listing Presentations (part 3) – Professional Presentation
In parts 1 and 2 of the listing presentation, we previously discussed the three primary goals for sellers. They are; To sell their home At the highest possible price In the most reasonable amount of time With little or no stress In part 1, we discussed how to handle the warm up. Part 2 of […]
Listing Presentations (part 2) – Global Reach Saturation
After the Warm-Up in part 1 of the presentation, it’s important for you to confirm the objective of your seller. Most of the time there are 3 primary objectives. Most Money– sell the home with the best possible price with the best terms. Least Time– Sell the home in a reasonable amount of time. No […]