2014 Presentations – Do You Really Need An Agent? As the real estate market continues to heat up in the coming months, it will become more and more important for every agent to pinpoint the value they bring to their clients. We suggest you memorize the laundry list of benefits you provide to your clients. […]
Seller Considerations – Beware of a Shrinking Buyer Pool
Buyer Considerations – Wish You Were Here…
Presentations – Don’t Be a Tour Guide
2014 Sales Presentations – Don’t Be a Tour Guide How many times have you spent hours or even days showing a perspective buyer home after home after home? It seems like a good idea, but in reality, it’s not. Consider the following scenario: A couple contacts you because they’re interested in purchasing a home. The […]
Seller Considerations – Don’t Give More Money to the Bank
Salesmanship – Buyers Say: “I Choose You!”
2014 Salesmanship – Buyers Say: “I Choose You!” It’s common practice for a perspective home seller to interview 3 agents before choosing one to represent them. Yet, when it comes to selecting a buyer’s agent, a perspective buyer will either, Feel obligated to work with the first agent that calls them back or, Feel no obligation […]
Buyer Considerations – Buy Now & Save Thousands
2014 Buyer Considerations – Buy Now & Save Thousands Perspective home buyers have enjoyed the benefits of a buyer’s market for the past 6-7 years. With an abundance of homes for sales and falling prices, it almost made more sense to wait to buy a home. Most buyers don’t realize that those days are […]
Seller Considerations – First Quarter Considerations
2014 Seller Considerations – First Quarter Considerations An improving real estate market and economy along with lower unemployment rates have lulled many homeowners thinking about selling their homes, into a false sense of security. The primary question is still: “Should I sell now at market prices, or demand a higher price, even if it […]
Presentations – Your Negotiating Expertise
2014 Perfecting Your Presentation Part 7 – Your Negotiating Expertise The Listing Presentation has included selling yourself, selling your company, agency quality marketing materials, analytics, strategic planning, and collaboration with others. The final part to perfecting the presentation is to point out your powerful negotiating skills. Negotiation skills are a direct result of expertise […]
Presentations – Collaboration
2014 Perfecting Your Presentation Part 6 – Collaboration In the previous five parts of the listing presentation, we’ve covered selling yourself in the warm-up, selling your company, verification of your professional quality marketing materials, applying your analytical skills to identify market trends, and developing a strategic plan to sell the home. The next step […]