Parents who have the financial means, and are interested in providing for their children’s future financial security should give purchasing Real Estate a serious look. What other investment vehicle affords parents the ability to take $10,000-$20,000 now and within 20 years, turn it into over $300,000? Using race track betting terminology, investors this year have […]
Salesmanship: The Wall of Shame, A Million Dollar Education
Advanced degrees can cost tens of thousands of dollars. Many life-long learners are surprised at just how much a good education can cost. Most real estate agents would balk at the thought at spending $100,000 on continuing education. It’s time to rethink just how expensive the learning process is for professional agents. Consider the following […]
Buyer Considerations: Using Leverage to Purchase Real Estate
Does it make sense to buy real estate as an investment? Consider the example below using the following: $80,000 purchase price for property 3. $700/month rent + 3% annual rental increase (historical average) $60,000 mortgage amount (with 25% down) 4. 5% annual housing appreciation (historical average) *Annual cost for principal, interest, taxes, & […]
Salesmanship: Quiz Yourself, Did You Ask the Right Questions?
The best real estate agents are like financial advisors. They must gather all of the pertinent information and then advise their buyers or sellers by sharing that information to help their clients manage financial and emotional risks. Unfortunately, most agents never get around to gathering all of the facts. Subsequently, the recommendations being made by […]
Salesmanship: Put Yourself in the Client’s Shoes
You’ve spent years developing a strong base of business and finally, the real estate market is beginning to recover. You get a call from a past client or referral and they want to list their home for sale. Because you’ve done hundreds of listing presentations, you have everything under control. Nobody can tell you how […]
Buyer Considerations: Tracking Recaptured Appreciation in 2013
Buyer Arguments: Is Real Estate a Good Investment
Buyer Considerations – Expect Housing Affordability to Decrease This Year
Prospecting: Expired Listing Cover Letter
If you have great information about local real estate trends, you should use the template below as an approach to sending any recent articles about real estate activity that proves it’s a great time to sell. Dear ________________________, I noticed while doing market research, that you had been unsuccessful selling your property. If you’re […]
Buyer Considerations: Slim Pickings, Part 3
2013 Buyer Considerations – Slim Pickings Part 3 Unfortunately for home buyers, the days of buying at the bottom of the market for a great price are gone. Anyone considering purchasing a home should do so without hesitation. Consider the following key indicators: Emotional Considerations– The single most important question that everyone considering a […]


