Buyer Strategic Brief
Name: _________________________________________________________
Current Address: _____________________________________________________________
Home Phone: _________________ Cell Phone: _____________ Office: ________________
Email Address: ________________________________________________________
Source: ______________________________________________________________
1. What do you know about their family? _________________________________________
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2. What do you know about their occupation? _____________________________________
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3. What do you know about their recreation or what they do outside of work? _________
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4. What do you know about their finances or income? _________________________
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5. What is their price range? ____________________________________________________
6. Are they paying cash or financing? ____________________________________________
7. If they’re financing, have they already been approved? ____________________________
8. Will there be anyone else involved in the purchase? ______________________________
9. How long have they lived at their current address? _______________________________
10. Why did they buy and what do they like about their present home? ________________
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11. What don’t they like about their home? ________________________________________
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12. What do they like about their present neighborhood? ___________________________
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13. What don’t they like about their present neighborhood? __________________________
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14. Why are they moving and what are they looking for in a new home? ________________
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15. If they were to buy today, what would it mean to them? __________________________
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16. What is their time frame? ____________________________________________________
17. Are there any contingencies or special circumstances about buying? ________________
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18. What neighborhoods or areas do they like? _____________________________________
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19. When was the last time they worked with a real estate agent? _____________________
20. How much time have they already spent looking? _______________________________
21. What did they like about what they saw? _______________________________________
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22. What didn’t they like about what they saw? ____________________________________
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23. What obstacles, if any, have they encountered? _________________________________
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24. What is the most important issue regarding their purchase? ______________________
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29. What do they like about your company? _______________________________________
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30. What are the relationship dynamics, who is the decision maker? __________________
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31. How do they perceive you and your company? __________________________________
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