We’re in the middle of the holiday season and most people are busy preparing for or participating in holiday festivities. Other than buyers and sellers who are actively looking, it’s difficult to focus on business because of all the distractions. But, it’s a perfect time share meaningful touches reinforcing relationships and even building new ones. […]
Relationship Management – Presenting Marketing Trends
As a trusted real estate advisor, you research market activity and are well prepared to share this information with prospective buyers and sellers. In fact, this information may be just as beneficial to share with everyone that you know. Think about it, everyone has been hurt by the housing bubble and economic meltdown. Many homeowners […]
Relationship Management – Have You Checked the Numbers Yet?
Relationship Management – Have you Checked the Numbers Yet? On February 28th, we sent a Cup o’ Joe (see attached) that provided an approach for predicting what the real estate market will be like in 2012. We listed many challenging issues that will impact the housing industry and the economy as a whole. Despite […]
Relationship Management – So, How’s the Real Estate Market?
Relationship Management – So, How’s The Real Estate Market? It’s hard for an agent to go anywhere these days without people asking “How’s The Real Estate Market?” Almost everyone wants to know what the Real Estate Market is doing. With all of issues facing us as we move forward this year, it’s hard to keep […]
Confidentiality
Relationship Management- Confidentiality We know that people want to do business with an agent that will meet their needs and that they like and trust. It’s not uncommon for both buyers and sellers to do business with someone they don’t trust, unless they feel there is no other way to get what they want. With […]
Relationship Management – Understanding The Importance of Relationship Management
Relationship Management – Understanding The Importance of Relationship Management You’ve identified and are managing strategies for Existing Listings (EL’s), Hot Buyers (HB’s), and Future Listing Prospects (HLP’s). Now it’s important to add the next major group, Your Relationship Management Group (RMG) . This group includes your Past Clients, Advocates and Sphere of Influence. These […]
Relationship Management – Talking Points for the New Year
Relationship Management – Talking Points for the New Year Many of us in the real estate industry believe that the economy is destined to remain flat until the real estate and housing market recover. Virtually every industry has been impacted by the poor economy. Our conclusion is that once real estate and construction turns around, the […]
Relationship Management: Go to a Party
Most of us grew up in a generation that believes: “You have to work hard to be successful”. What if this isn’t true and you really don’t have to work hard. What if that’s just a really silly concept and you just have to work smart? Is it possible that by saying and believing this […]
Relationship Management- Maximizing Client Mail & Email
Congratulations, you’ve done your job by sending regular market information or interesting economic points to your RMR (or past client advocates and sphere of influence). And, low and behold, you got a response. It’s not exactly the response you’re looking for because they’re not looking to buy or sell. Instead, they’re commenting about the information […]
Prospecting/Relationship Management: Relationship Management Email Campaign
The most cost-effective ways to maintain relationships with all contacts is to e-mail information your clients will appreciate. Follow these steps to insure you maximize the benefits of an e-mail campaign. Identify a program you want to use specifically for e-mailing. You can use: Outlook A Contact Management System- (ie; Top Producer) A Specific E-Marketing […]