CRM Strategy – I Need Your Help!

One of  the easiest ways to grow a business in an improving real estate market is to contact people you know and ask them for their help.  Here’s a good approach:

• “Hi _____________, how are you? Family? Job? Vacation? (FORBES small talk)
• “The reason I’m calling is because I’m in the process of growing my business, and I need your help.”
• “I just completed a comprehensive study of real estate market trends.  I put the information in a snapshot format to share with my clients because I believe everyone is interest in knowing what’s happening with the value of their home.”
• “You’re a sharp person.  I was wondering if I could get you to take a look at it and give me your opinion.”
• After sending the information, contact them and pay close attention to their suggestions, offer to keep them informed in any interesting changes in real estate.
• Send a “thank you” note thanking them for their help.

It’s a natural progression to the 24 touch program.  Take 1-2 of our Cup o’ Joe ideas each month and forward them on to your group.