Don’t Make Your Contact About Buying or Selling
One Strategy for generating leads, is to just “Take the Shots”, by asking people they know if they are thinking about buying or selling. Although this strategy works, your contacts may think that every time you call, it’s just to get business from them.
A far more efficient, less intrusive way to promote business, is to provide value to your sphere of influence. Real estate is one of the most important assets most people own. And, most homeowners are tired of seeing their prices decline. They’re ready for some good news. As it’s likely we’re at the bottom of the market, why not offer to share key market activity with them. This information can be found each month in the Cup O’ Joe topics. Use the following format as a guide to grow your business by getting e-mail addresses, and to roll-out a 24 touch annual campaign.
Warm-up with small talk– Hello George, How are you? How’s the golf game? And the kids?
Get to the point–
As you know I’m very active in real estate, and I’ve been doing extensive research on market activity.
I’ve come across some very interesting trends. After 4 or 5 years of depressing news, and all of us losing money, it looks like we’ve reached the bottom and may actually be starting to see a positive return again on real estate.
The reason I wanted to give you a call, is because I’ve been sharing this information with my friends and best clients, and everybody has had really good things to say about it. They’ve said it’s finally nice to get some good news.
I thought you would appreciate it if I shared the information with you. Would you like me to send you a copy? What is your best e-mail address?
If I see anything else that is important, I’ll be sure to keep you in mind.
It’s been great talking to you.
The next step is easy. Just cut and past information from the Cup O’ Joe’s, or forward the Met Reports you are receiving. You’ll be surprised at how many opportunities you will come across.