You’ve already discussed in your listing presentation why the seller should list with you. You’ve shown the seller how you’re different or why they should pick you by:
- Presenting your powerful resume and/or sharing exact fit testimonials with the sellers.
- Impressing your sellers with your professional photography and agency quality ad copy. You’ve even compared your work to the local competition.
The next way you can prove you’re light years ahead of the competition is to show them you’re maximizing the potential for success by developing a top-tier Strategic Plan. A strategic plan is not just a CMA and marketing plan. It is a constantly evolving creative thinking approach designed to:
- identify the most effective way to get their property sold at the highest price in the least amount of time.
- track performance as the plan is being implemented.
- constantly modify the strategy or plan until success is achieved.
This approach is not unique to real estate. It is used in virtually every industry by top professionals and companies to continue to grow and develop and to ultimately dominate their markets. There are several parts to a strategic plan. The Anatomy of A Strategy includes the following:
- Compilation of all pertinent facts relating to the project – In this case, the sale of the property.
- Most attractive features of the home – How to make your presentation of the home “sizzle.”
- Target market – Who is most likely to purchase the home.
- Sales pitch – What is the key phrase or concise facts you’ll be using to present the home.
- Distribution – How you plan on reaching the buyers that are most likely to be impressed with your pitch.
- Next steps – What you are doing every week to improve your strategy. Allowing it to evolve into a top-tier approach that will sell the property.
By sharing a strategy that has led to success and showing how you started with a strong approach that continued to get better and better until the property ultimately sold, you will once again be proving that you are light years ahead of the competition. Keep in mind that the strategy you are sharing must be one that evolved over many months of next steps.