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Open Houses Are One of the Best Ways to Prospect for Buyers

April 21, 2011 by Joe McAuliffe

Open Houses Are One of the Best Ways to Prospect for Buyers

 Here are some great suggestions to maximizing the return from your Open House Strategy.

Do Double-Duty– If you’re getting traffic on Sundays, consider having an Open House on Saturday as well.

Double-Up On Signs– You’re at the Open House to secure Buyer Prospects. Invest in 10-12 signs and use them. Also, the bigger the better for exposure purposes.

Impact Signs– Your signs are a reflection of you as a successful agent. If your signs look like they’ve been through the melt-down, you lose credibility. Replace them with attractive, colorful signs. Also, include some movement to attract attentions, such as:

Pinwheels

Balloons

Streamers

Flags

Neighborhood Invitations– Walk the neighborhood to meet the neighbors and invite them to the Open House. It’s a great way to get more Face-To Face’s and build your Farm. You can also mail postcards in advance of the Open House.

Thank You Notes– Send notes to everyone that visited the Open House as the initial follow-up.

 

Filed Under: Cup O' Joe, Prospecting

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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