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Prospecting – An Hour a Day Leads to Really Great Pay!

August 5, 2014 by Joe McAuliffe

Prospecting – An Hour a Day Leads to Really Great Pay!

Listings are getting harder and harder to come by, but many agents are still struggling to find time to prospect. What a shame, because daily prospecting can double or even triple your income. And, just like any professional athlete, when you practice prospecting every day, you master the skill.

It’s time to brush off the “Dog Days of Summer” and quit with all the “I’m too busy” excuses.

So put your big boy or girl pants on, and schedule an appointment every day (with yourself) to prospect. Listed below, is an example of a weekly prospecting campaign:

Sunday – Have an open house from 1:00-4:00pm.

Monday – Call residents in your farm from 5:00-7:00pm, with a “Who do you   know that may be moving” message.

Tuesday – Follow-up with your hot buyers and sellers from 9:00-11:00am.

Wednesday – Have lunch at noon with a top advocate.

Thursday – Attend a networking breakfast meeting from 8:00-9:00am.

Friday – Socialize with people you know at a charitable event and talk about real estate.

Saturday – Call your past clients in the morning from 9:30-10:30am.

Remember, you get to choose the prospecting activity. If you choose to do nothing, don’t be surprised if you “Miss 100% of the shots you don’t take!”

Filed Under: Cup O' Joe, Prospecting

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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