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Prospecting – Applying Black Friday to Real Estate

November 28, 2014 by Joe McAuliffe

Prospecting – Applying Black Friday to Real Estate

Black Friday is the most successful day of the year for most retailers.  It is also when many buyers are able to find the best deals on items for sale. If you’re thinking about buying a home in the near future, today may be an ideal time to make an offer. Black Friday usually marks the beginning of the Christmas Holiday Season. With everyone in a good frame of mind because of the holidays, this can be a great time to present an offer to sellers who are more open-minded because of the “holiday spirit”.

 

There are also other advantages to finding the ideal home during the holidays. Most people tend to put big decisions off until after the holidays because they are pre-occupied with all the activities, social events and responsibilities that go along with this time of the year. With little competition and low expectations on the part of home sellers, the prospects of selecting the best home and the most reasonable price, are higher now than they would be at other times.

 

Why not take advantage of the opportunities now, before sellers settle back into their normal routines. As the great Hockey Player, Wayne Gretzky stated: “You miss 100% of the shots you don’t take”.

 

 

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Filed Under: Cup O' Joe, Prospecting

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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