Most agents have either personal branding information such as quarterly market reports or company and affiliate publications. It’s a well-known fact that direct mailing information to your sphere of influence is a great way to maintain relationships, but if you have extra publications or reports that you can print out, it makes sense to cast a wider net by distributing them at a variety of different venues.
You may want to give thought to leaving extra copies at the following locations:
- Hair salons
- Doctors’ offices
- Dentists’ offices
- Grocery stores
- Convenience stores
- Dry cleaners
- Automotive services
In other words, having your information available in any place where people have to wait for service is a great way to get exposure. This is especially true when these locations are in or near your farm area. Remember, the more people see your name — in print media, direct mail and around town — the more likely they are to believe you’re the best. Repetition is the key to maximizing opportunities.
One final note, all material should include your personal branding. If the publication is a company or affiliate magazine, be sure to staple a business card to each one or even place a personal label directly on the front cover — assuming there are no restrictions.