Prospecting – Direct Mail Tracking Chart
A direct mail campaign to each of your different groups, (buyers, sellers, farm, past clients and sphere of influence) can be both complex and difficult. That is why it’s imperative that you set up the campaign in advance. If you take the approach that most agents take and just wing it, your prospecting will be scattered and results will be diluted. The best approach is to come up with a Direct Mail Campaign Schedule and plan what you will be sending. This is the approach used by all major corporations and advertisers. Also, keep in mind that if you can share a message that is more compelling than the pre-planned message, by all means replace the pre-planned message. By planning the messages in advance, you will be able to stay in regular communication with your entire database of people.