Prospecting for expired listings and “For Sale By Owner” prospects can be one of the fastest ways to build your business and prepare for the coming year. Unfortunately, this form of prospecting can be one of the most difficult because every good realtor is aware of the great opportunity with both groups. We already know there should be weekly contact with this group. We also know that continuous phone calls, door-to-door canvassing and a direct mail campaign with both groups can be very effective. The first contact should be unique. It should also be about what you can do for the homeowner, not about how impressive you are. Remember, people don’t care who you are or what you know, until they know that you care.

The template below is a great form to use for your initial contact with both expired listings and “For Sale By Owner” listings by homeowners.

Dear ___________,

You may not recognize my name, but I have been one of the most successful realtors in ____________ for the past decade.

I realize that you may not be considering listing your home for sale right now. Regardless, we would like to send you our latest “State Of The Real Estate” Market Report as an introduction to our team and our unique approach to managing your Real Estate.

This Report is designed to be of interest to every property owner in the ____________ Luxury Real Estate Market, and of course it is completely free and without obligation.

To get your free Report, call us at ___________, or return the attached form in the stamped envelope provided.

Our Real Estate Reports are published regularly. We include our views on:

• How might the election outcome affect your property?
• What impact the euro-zone might have on the global economy?
• How will the “Fiscal Cliff” impact real estate prices?
• Will improving Real Estate Conditions continue, or is there a “Window of Opportunity” you should take advantage of if you’re thinking about selling.

We are sending this Report at our expense, because we believe that educating homeowners about real estate market prices and trends is just good business. If you’re thinking about buying or selling your home, this information will provide the critical insight necessary to make the most informed decision.

If you presently don’t have real estate needs you can still use this information to track important changes in real estate trends that will have a direct impact on the value of your property.

I warmly invite you to accept our free offer and urge you to request your FREE Real Estate Report. Valuable information you won’t find anywhere else is waiting for you.