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Prospecting: Expired Listing Cover Letter

March 5, 2013 by Joe McAuliffe

If you have great information about local real estate trends, you should use the template below as an approach to sending any recent articles about real estate activity that proves it’s a great time to sell.

 

Dear ________________________,

I noticed while doing market research, that you had been unsuccessful selling your property.  If you’re still thinking about selling your home either now, or in the future, I have timely information that could have a significant impact on the price you’re able to receive for your home.

The recent recovery in the local real estate market has created a “window of opportunity” to sell your home before the impact of sequestration or other deficit problems become an issue.  I’ve attached a recent article that you may find of interest.  Although the local real estate market has been impressive so far this year, there are significant risks that may impact real estate prices later this year.

So far this year, our company has experienced one of our best years ever representing residents that are selling their homes.  We still have a large number of buyers we have acquired from our global presence, that are still looking to purchase a luxury home in your area.  There are also a number of local residents that have expressed an interest in moving up by purchasing another home locally.

If you would like to receive a FREE copy of our local real estate market report, with valuable information on pricing trends in your area, I warmly invite you to accept our offer and urge you to request your FREE real estate market report.

Sincerely,

__________________________

Filed Under: Cup O' Joe, Prospecting

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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