Finding A topic of Conversation For Real Estate Is Easy
Many Agents struggle with what to discuss with their clients, sphere of influence and social contacts. In reality, The Real Estate Market has been one of the hottest topics of conversation for several years now. Everyone knows that the economy won’t recover until the real estate market recovers. So, what specifically can we say to attract the interest of our contacts? Remember, this will lead to gathering e-mail addresses and maintaining a 24-touch annual campaign eventually with 1,000 people.
By being familiar with what is happening in the economy and in your local real estate market, you can easily identify many exciting things to discuss with your contacts, because most of them:
Own real estate
Their business is impacted by real estate
Socially it’s just fun to be in “the know” with a hot topic like real estate.
Here are some great ideas of “Hot Topics” once you become familiar with local trends and economic forecasting:
Real Estate Local Market Trends
Supply Trends- Is the listing inventory going down or up? hat does that mean for your clients and contacts? Are they losing more money, or finally seeing their portfolios rebound? Will the shadow inventory of housing and foreclosure problems create years of pain for everyone?
Demand Trends- Are more people buying houses, or is demand still weak? How does this affect the value of their home? Will Pent-up buyer demand lead to a quick recovery.
Absorption Rates– How many month’s supply of inventory is there? How does this number compare to the supply in a normal market? How will this number affect appreciation? Is the problem getting better or worse, and what does that mean for people who want to sell and buy?
Pricing Trends– Are the values of houses declining? When will we reach the bottom, or have we already reached it? Will we ever see prices like we had a the height of the market?
Deficit Spending– How does the U.S. Debt impact the Real Estate Recovery? What is the long-term impact of all of this debt? Will it get worse?
Unemployment– What is the outlook for improvement in the job market? How does this affect Real estate?
Interest Rates– Should we be concerned with Interest Rates? Are they likely to stay low? What impact do they have on the Real Estate Recovery?
Inflation– Should inflation be a concern? How will inflation affect Real Estate Prices?
Geopolitics– Does the debt crisis in Europe impact Real Estate Prices? Is turmoil in the Middle East going to have an impact on the value of homes? How do gas prices impact Real Estate?
Fed Policy– What is the Fed’s Policy? How does the Fed Policy impact Real Estate? Is the Fed creating another bubble that will cause more pain in the future? How is this policy affecting interest rates? What rates can we expect in the future? What does that mean for buying?
Remember, Knowledge is Power, when it is shared. Do your best to share your knowledge with everyone you know and come into contact with.