Have you ever noticed how much fun it is to work with someone that loves what they do? A passion for your business is an important key not only for success in real estate, but also the key to longevity in the real estate industry. Here’s an important tip to accomplishing both:
If you meet a prospect or client and the relationship starts out poorly, do yourself a favor and move on to the next opportunity.
We always have a tendency to hang on to relationships that drive us crazy and drain us of valuable time and energy. This may have to do with the fact that we work so hard to create prospecting opportunities that we hate to let a good prospect go for fear of missing an opportunity to make money. The best way to deal with this feeling, get over it! When a new relationship starts out poorly, it almost always ends poorly. The money is not worth the frustration and aggravation that’s likely to be experienced with this client. It’s virtually impossible to reach your potential when the people you deal with are frustrating and you’re getting beat up everyday at work.
The best approach is to prospect aggressively for people that you will enjoy working with. These are usually people that have similar interests or backgrounds. These prospects also usually have a similar sense of priorities in life. Ask yourself if the people that you work with at the present time fit the above description.
- Family—how do these people feel about family, friends, and relationships?
- Occupation—how do you relate to each prospects profession?
- Recreation—do you enjoy the same non-work activities as your prospects?
The more you have in common with your prospects, the more you will enjoy spending time with them. If they’re miserable people, you will pay dearly for your decision to work with them. Even worse, when you do a great job for somebody that is miserable, like most other people, they’re likely to refer people they know to you. Guess what that means? “Birds of a feather flock together.” Just imagine how many other miserable people they know that you may also end up representing.
If it starts out bad, it almost always ends bad.