What do you think happens when someone loves something like ice cream, and they go into an ice cream store? The answer is obvious. They buy ice cream.
The same principle applies to people that have a passion for real estate. It doesn’t have to make complete sense for them to buy more property. The truth is that they get just as much pleasure out of buying real estate and selling it, as they do actually enjoying using it.
People addicted to real estate are easy to spot. They already own multiple properties and are still considering purchasing more. In some cases, they may claim they want to sell other property before they buy more. But in most cases, they are wealthy enough to easily purchase another property before they sell an existing one. An agent can identify real estate addicts simply by asking them how much real estate they already own.
Keep in mind that timing is everything. And, much the same as in the ice cream example above, because activity has been so strong recently, real estate addicts are being reminded every day about opportunities in real estate. This makes it an ideal time for you to suggest they consider purchasing additional property.
Remember, real estate is a healthy addiction. You should plan on being their supplier for years to come. A client that has a passion for real estate can lead to multiple sales over a short period of time. One real estate addict may be comparable to ten single-purchase clients.