Prospecting- Partner with a Top Producer to Get the Listing
One of the most difficult challenges that both new and seasoned agents face can be trying to get a listing in a new market or at a higher price point with no prior success. This can be a daunting task.
Why? Think about it from a seller’s perspective. Why should they hire you to represent them with their most valuable asset when you have no history of success with similar properties, especially when they can choose a competing agent that has proven success?
The answer to this question is that they shouldn’t give you a chance because it’s too risky. Does this mean you’ll never get the listing, and the agent with the resume will always win? Not necessarily.
The key to building a proven track record can rest on your willingness to partner with an experienced agent, just for one listing, until your history of success is sufficient enough to go head to head with top producing agents.
Let’s consider implementation of this strategy with two examples:
1. As a new agent, even your friends aren’t likely to give you a chance. They know you’re smart, but you have no experience.
The Solution – Ask a successful agent to go with you on the listing appointment and co-list it with you. If you offer to do all the work, they should jump on your offer. When the property sells, you get the credit too, so you’re building your resume.
2. You’re a successful agent, but you’ve never sold a home over $1 million dollars. This is a real problem because you are usually competing with the best agents in the industry.
The Solution – Partner with one of the best agents using the strategy above.
The alternative to the partnering strategy is to lose opportunity after opportunity because of no proven track record. Consider that:
Half of a sale is better than no sale at all!