Prospecting – The 24-Touch Annual Campaign
A great deal of time is spent by agents prospecting for buyers and sellers. Once qualified people are identified, it takes even more time to build relationships with these future clients.
The most effective way to build your business is to maintain relationships with people who know and trust you. The rule of thumb is fairly simple. If you’re in front of people who can impact your business twice a month, you’re likely to get maximum benefit from those relationships. This is the 24-Touch Annual Campaign.
There are four main types of contact groups who you should stay in contact with, and the messages should be tailored to each group.
- Relationship Management Contacts Including: Past Clients, Advocates and Your Sphere of Influence
- Top Agents
You can use the following chart to track your touches throughout the year. Also, keep in mind that many of the Cup O’ Joe’s you receive every day contain messages you can use in your campaign.