Prospecting – The Best Scripts in the Real Estate Universe (A Must to Memorize!)

1. Begin your relationship with every new client by using the following:

“If you don’t mind, I’d like to ask you a few questions. Then I can be specific about the information I share so we can be sure to meet your needs. Would that be OK?”

 

2. Help your clients manage their risk by using the following:

“My role as your trusted real estate advisor is to help you manage your risk by dealing with the “what if’s” and the “is it possible’s”. If we didn’t discuss them and they were to happen, I would feel like I have done you a disservice.”

 

3. Ask every buyer or seller the following to determine their emotional motivator:

“If you were to buy (or sell) today, what would it mean to you?”

 

4. To prospect for listings, use the following:

“Our company has recently sold a number of homes in your area and we still have many buyers we are working with. Who do you know that’s thinking about moving?”

 

5. To get referrals from happy clients, use the following:

“If you happen to know of anybody that’s thinking about moving or has a real estate need, please don’t keep me a secret.”

 

6. To get email addresses, use the following:

“I’m in the process of conducting extensive research on the real estate market, and there are some exciting trends developing. In the past, I’ve shared this information with my best clients. I’d be happy to include you if I see anything that you should know about. What’s your best email address?”

 

7. To establish rapport at an open house, first ask:

“If you don’t mind, there are a couple of unique features about the home that I’d like to share with you. Would that be OK?”

 

8. Keep your proprietary data until your clients make a commitment to you by using the following:

”The information I’m sharing is proprietary. I only share it with my clients. Once you’ve decided to retain my services, I’ll be happy to give you copies of everything.