For the first time in many years, activity in January and February is off the charts when compared to the same months during the preceding 6 or 7 years. We are at the beginning of a dramatic recovery in the housing market. Once inventory sales and price data are released sometime next month, buyers and sellers that have been waiting to make a move are likely to jump back into the market. There may never be a better opportunity to prospect for new business.
Review the list below and pick out the campaigns that you think will have the biggest impact in growing your business, then develop a habit of prospecting every day. The cliché is “timing is everything,” and all of the indicators point to the fact that:
“THE TIMING IS NOW!”
- RMR
- call past clients
- call sphere of influence
- call best advocates
- Existing listing marketing
- MLS input
- Affiliations networking
- Open houses
- Floor time
- Farm Area contacts
- Past client referrals
- Expired Listings
- FSBO’s
- Contact listing neighbors
- Inter-Company Networking
- Advertising
- Magazines
- Newspapers
- Direct mail
- Small classified ads with hot headline
- Northern Market Classified
- Networking with local agents
- Networking with agents outside of area (luxury agents).
- Company Agent Networking
- Commercial Agent networking
- Relocation departments of local companies
- Property management companies or accounts
- Home-watch Programs
- Networking with professionals & business groups
- Networking at the gym
- Sphere of influence
- Friends and family
- Business contacts
- Past clients
- Local business
- Sports groups
- Join clubs and organizations
- Charities & religious organizations
- Sponsorships
- School events
- Alumni groups
- Kids groups
- Business cards
- Name tags
- Internet
- TV/Cable
- Radio
- Blogs
- Billboards
- Gatehouse guards
- Home owners associations
- Chair local events or groups
- Hotels/resorts
- Developers
- Onsite sales reps
- HR departments -tour services for job candidates
- Moving companies
- Divorce attorneys
- Estate planners
- Wealth management advisors
- Signs
- Strategic location
- Balloons
- Night lights
- Take-one boxes
- Riders -“Honey Stop the Car”
- Referrals from other company agents
- Reunions
- Pioneers- first of flock to area
- Garage sales
- Newspaper column advisor
- Job fair or health fair booths or sponsorships
- Small business relationship management