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2015 Prospecting: Real Estate Questions to Ask Every Seller

April 29, 2015 by Joe McAuliffe

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Real Estate Questions to Ask Every Seller

We’ve discussed the importance of building a relationship of Like and Trust with a prospective seller by focusing on personal information about their Family, Occupation, Recreational Likes, and Plans for the future. But, it’s also important to ask questions specific to the property before you build your marketing campaign.  Listed below is a sampling of questions that should play an important role in developing a powerful marketing plan that will appeal to the right target market.

To begin, please tell us about your home so that we may properly present it to the world.

  • What is its history?
  • Was it designed by a noteworthy architect?
  • Did your grandfather propose on the porch?

Tell us your stories…

Who designed your home?_____________________________________________________

What is the history of your home?_______________________________________________

What do you love about it?_____________________________________________________

Why did you buy it or build it?___________________________________________________

What will you miss about it?____________________________________________________

What will you remember most about it?___________________________________________

Where is the best window?_____________________________________________________

What is the most beautiful thing about your home?__________________________________

Which room is your favorite?___________________________________________________

What little details do you treasure?_______________________________________________

What quirks?________________________________________________________________

What momentous things have happened to you under this roof?_______________________

Why is this a good place to live

Filed Under: Cup O' Joe, Prospecting, Salesmanship

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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