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Relationship Management: Go to a Party or Go Golfing

March 7, 2014 by Joe McAuliffe

Most of us grew up in a generation that believes: “You have to work hard to be successful”.   What if this isn’t true and you really don’t have to work hard. What if you just have to work smart? Is it possible that by believing this statement is true, we actually convince ourselves to work harder than necessary?  Aren’t “The Greatest Limitations Self-Imposed? 

 

Try teaching yourself an entirely new set of principles to replace the “work hard” concept. Remember the following:

 

1. Your best prospecting occurs with people that already like and trust you.

 2. The best way to get people to like and trust you, is through face-to-face communications.

 3. The best way to continue those relationships is to see them in person, or to communicate via phone.

 4. The best face-to-face communications occur outside of business environments because people aren’t as cautious and are usually more relaxed.

5. When you break bread, golf, party or otherwise have a good time with a prospect or someone in your sphere of influence, they feel much closer to you. People rarely socialize with anyone they aren’t comfortable with.

6. All professionals do a much better job and are far more successful in careers they are passionate about.

 

Think about this statement. So many agents:

  • Don’t go to lunch with advocates because they are too busy.
  • Don’t take time out to golf with past clients because carving 4 hours out of their busy schedule can’t be done.
  • Don’t even network at social events at night because they’re so exhausted.

 

How foolish these agents are! They’re so busy being busy, that they forget how to have fun and enjoy the real estate business. If this sounds familiar, it’s not too late to change your Method of Operation. Make having fun with your clients on the golf course or at an event 20% activities. If you don’t have time, leave the less important organizational, administrative or busy work for last. If you run out of time and don’t get them done, who cares? You’ll be making lots of money. More importantly, you’ll be happy again. How about that for a new concept?

Filed Under: Cup O' Joe, Relationship Management

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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