Sales Presentations – My Advice Isn’t free
How often have you spent hours preparing for a listing presentation, given your opinion as to the value of the home, made staging recommendations, or given other invaluable advice to the sellers, only to have them follow your suggestions with another agent? If this has happened to you, you have no one to blame but yourself because you’ve allowed the sellers to gain benefits from your expertise before they’ve made a commitment to list with you.
A far better approach is to discuss what you will do for them if they choose to retain you. For example, you can discuss a general price range and let the sellers know you’re prepared to spend hours to justify the highest possible price once they’ve made a decision to move forward with you.
A good phrase to use to explain the process is:
“The value of my recommendations and services are a result of years of research, experience and practice. Once you decided to retain my services, I’ll put all of my expertise to work for you. All work will be done to ensure I meet and even exceed your expectations.”
1401 Highway A1A • Suite 201 | Vero Beach, FL 32963 | O: (772) 234-0301 | F: (772) 234-0304 | W: www.metworldwide.com | E: firstname.lastname@example.org