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Salesmanship: Don’t Forget to Make Sure You’re Benefiting Too

May 12, 2011 by Joe McAuliffe

One of the 12 Key Metamorphosis Principles is: “The way to get everything you want out of life is to help everyone else get what they want out of life.”

In other words, Generosity is one of the keys to success.  But, don’t make the mistake that many Agents make. Don’t bend over backwards helping everyone else out, without considering how those actions benefit you. This is not being shallow, it is being practical. Here’s are two simple questions you must answer “yes” to, ensure the choices you make provide maximum benefit for both you and your clients:

 

Are my actions going to directly benefit my clients? Will they be pleased with my efforts?

Are my actions going to directly benefit what I want out of life?

 

If you focus on only what’s good for your clients, you won’t be able to survive in business. (Remember, many people won’t be concerned about how their actions impact you, and may inadvertently harm you.)

On the other hand, if you are only concerned about yourself, many prospective clients will perceive your actions as being shallow and avoid doing business with you. You will also find business difficult to perpetuate on a long-term basis because your reputation will eventually catch up to you.

When the answer is yes to both questions, everybody will win and you will find your business will grow and grow.

 

 

Filed Under: Cup O' Joe, Salesmanship

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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