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Salesmanship: Stay the Course, Don’t Give Up Ship!

June 3, 2011 by Joe McAuliffe

Timing Is Everything, Success Is Just Around The Corner

 

Most of us would agree that due to the economy, the past several years have been both frustrating and challenging. Proof can be found in MLS Membership numbers which have steadily declined over the past few years.

A serious question many realtors are asking themselves is; “should I find another career, or continue to stick it out?” This is a very valid question, especially when you take into consideration the mixed economic news we get on a daily basis. If you take into consideration the cliché that “timing is everything”, you would probably be crazy to give up just as things are beginning to turn around. A downturn can last many years, but, so can a recovery once it begins. Those of you that are thinking about throwing in the towel may want to consider the attached illustration.

According to many experts, the worst time to jump into something (or invest) is when everyone believes it’s the right time to jump in, or when everyone is “Euphoric” according to the illustration. Conversely, the best time to jump in, is when everyone is  feeling “Despondent” or is in “Despair” per the attached illustration, because they are convinced things will never get better. That’s when it does get better. The theory in the illustration has proved to be uncannily accurate for real estate and investments recently.

So, here is the question, if you’ve spent all of this time suffering while waiting for things to turn around and there are finally signs that things are in fact turning around, why on earth would you abandon ship now?  It’s a valid question, especially when you look at recent changes in the market.

Another suggestion that may help. If you’ve become a little “risk averse,” because none of the money you’ve over the past couple of years has paid off, now is probably a good time to start taking risk again. “stay the course,” or “take the shots.” If we’re right, and things do turn around, you could have a decade or more of career success in front of you.

 

 

Filed Under: Cup O' Joe, Salesmanship

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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