The 24 Touch Annual Campaign

A great deal of time is spent by agents prospecting for buyers and sellers. Once qualified people are identified, it takes even more time to build relationships with these future clients.

The most effective way to build your business is to maintain relationships with people who know and trust you. The Rule of Thumb is fairly simple: if you’re in front of people who can impact your business twice a month, you’re likely to get maximum benefit from those relationships. We call this the 24 Touch Annual Campaign.

There are four distinct groups of people with whom you should stay in contact, and the messages should be tailored to each group.

They are:

1. Buyers;
2. Sellers;
3. All Contacts (RMR) – past clients, advocates, Sphere of Influence;
4. Top Agents;

You can use the following chart to track your touches throughout the year. Also, keep in mind, we will be providing a number of the messages for you to use in your campaign.

THE 24 ANNUAL TOUCH CAMPAIGN

MONTH	1ST & 15TH	BUYER	MESSAGE	SELLER	MESSAGE	RMR	MESSAGE	TOP AGENTS	MESSAGE
JANUARY	1ST & 15TH
FEBRUARY	1ST & 15TH
MARCH	1ST & 15TH
APRIL	1ST & 15TH
MAY	1ST & 15TH
JUNE	1ST & 15TH
JULY	1ST & 15TH
AUGUST	1ST & 15TH
SEPTEMBER	1ST & 15TH
OCTOBER	1ST & 15TH
NOVEMBER	1ST & 15TH
DECEMBER	1ST & 15TH