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The Market is on Fire – Take the Shots #2

February 17, 2011 by Joe McAuliffe

The Market is on Fire – Take the Shots #2

Real estate activity has dramatically picked up – buyers are motivated to buy, sellers are motivated to sell and good economic news keeps coming.  There may never be a better time to be a realtor!

The most effective way to grow your business has always been by networking with people that you know.  Use the script below to accomplish the following three objectives:

  • To reestablish relationships with all past clients, advocates and sphere of influence.
  • To ask for business.
  • To get permission to use 24 touch annual campaign.

After small talk about family, occupation or recreation (FORBES) either in person or on the phone, use the following approach:

  • “Hi ______________, the reason I’m calling is I’m in the process of growing my business, and I need your help.  There are really good signs that real estate is turning around, and I was wondering if you know anyone that is thinking about buying or selling?  Or perhaps, if you are thinking about moving yourself anytime soon?
  • As a matter of fact, I’ve been sending people I know updates on changes in the market so they can keep track of the value of their home.  Everyone has really enjoyed getting the reports.  If I see anything that you would benefit from, I would be happy to share it with you.  Would that be ok?
  • ________________ it has been great talking with you.  If you do happen to come across anyone, that is buying or selling please don’t keep me a secret!”

Filed Under: Cup O' Joe, Prospecting, Salesmanship

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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