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The Must Clause for Listing Contracts

October 28, 2013 by Joe McAuliffe

The greatest risk associated with listings is investing a lot of time and money on selling the property only to have the listing expire, or the property not sell. Usually, when a listing doesn’t sell, it’s because the list price is too high. Not surprisingly, it’s a real slap in the face when the seller decides to re-list with another agent at a lower price, especially when the property is subsequently sold.

No question about it, the scenario above is absolutely unfair. That’s why it’s important to address the issue when you get the listing agreement signed by adding a clause that requires the seller to pay a commission if they reduce the price within 90 days of the expiration date.  With the approval of your broker, consider using the following terminology:

“In the event seller lowers the listing price of the property at any time during the listing, or within 90 days of the expiration of the listing agreement, seller agrees to extend the original term of the listing agreement by 6 months to give the agent the opportunity to market the property at the lower price.”

When the listing agreement is being signed, most sellers will find  this request to be very reasonable. The clause will keep your sellers honest by ensuring they give you the same opportunity to market the property at a fair price before deciding to give their listing to another agent.

Filed Under: Cup O' Joe, Listing Presentations

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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