Prospecting- B-2-B Business Networking
Business to business networking can be one of the most enjoyable approaches to growing your business. Let’s say for example you enjoy having weekends off and you don’t like to work in the evening. You can’t prospect with businesses after hours or on weekends when they’re too busy with customers or closed because it’s a weekend. You can actually work normal business hours when your business-to-business (B2B) prospecting.
Let’s also say that you’re concerned about the do-not-call list. Phone prospecting with businesses can be the solution because there is no such thing as a do-not-call list. How do you business prospect? Follow these simple steps:
1. Make a list of businesses that you would like to visit of call. These can include retail shops and local professionals.
2. Identify interesting information such as a year-end report or article about local real estate and make enough copies to pass out or mail to merchants and professionals that you meet.
3. Hit the streets or pick up the phone anytime Monday-Friday from 8:30 a.m. – 5:00 p.m. The best times for business prospecting are usually early in the morning or at the end or the day. (It can get a little hectic in the middle of the day, especially if a business owner or professional gets behind).
4. Introduce yourself and offer to share with them any information about real estate that may effect their business or real estate values.
5. Let them know that you do extensive research and if you happen to see anything that they should be aware of, you would be happy to share it with them.
6. Ask them for their best email address, and put them on a 24-touch annual communication campaign
You would be surprised at how receptive this group is, and at how many good prospects you get from contacting this group. Best of all, you can start tomorrow morning!