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Using the Pareto Principle to Become a Top Salesperson

December 3, 2015 by Joe McAuliffe

Using the Pareto Principle to Become a Top Salesperson

Pareto Pie ChartIt’s a well-known fact in corporate America that 80% of all the revenue generated by a company comes from just 20% of the sales force. Few sales professionals share the majority of revenue while the majority of sales reps are competing for a tiny slice of the income paid.
This concept is called, “The Pareto Principle”, or “The 80/20 Rule”. If you want to be one of the few agents getting the biggest piece of the income pie, you must focus on Pareto Activities. For example, if your goal is to make as much money as you can while providing the highest level of service to your clients in the least amount of time, you must identify which activities will get you the best results. Consider the two
groups below:
Pareto Chart

The point is that 80% activities don’t generate income so they should not be addressed until after you get the higher priority “income producing” or “20%” activities are complete. If you run out of time to finish everything during the day, at least you’ve completed all of the activities that are going to make you money.

Filed Under: Cup O' Joe, Salesmanship

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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