Warm Calling a Farm- A Case Study on How it Works
Seymour Prospects, an agent in West Palm Beach, New Jersey, was in between a rock and a hard place. He had been so successful applying the strategies to sell his listings in his Metamorphosis Workshop that he had run out of listings.
Seymour knew he had to get as many listings as possible to take advantage of the big jump in Business everyone was expecting in Real Estate for 2011. He already had several listing appointments from his Fed Ex Drop Campaign to expired’s, but he needed to do something else too, and fast!
Seymour had just learned a great warm-calling script for farming an area that morning in the Met Class, so he went right to work. Joe had said to keep the message brief and to the point, and not to expect much success with return calls. Using the reverse directory and do-not-call list, he looked up 500 home phone numbers in his farm and applied the following script;
“My name is Seymour Prospects, I’m with the Real Serious Real Estate Company. We’ve recently sold several homes in your area, but have a problem and you may be able to help us. We still have a number of buyers we’re working with, that have expressed an interest in your neighborhood, and I was wondering if perhaps you knew of anyone that was thinking about moving? Or, even if you were thinking about moving yourself.”
Seymour made 50 calls a day and darned if Joe wasn’t right. Seymour was able to generate 12 listing appointments in a two week period. He ended up with 8 new listings, and, using the Metamorphosis Price Reduction Strategies, sold them all within a short period of time.
Seymour received the top listing agent award for the quarter, and continues to have great success using the Metamorphosis Strategies.
Why not try using the script above to get more listings? You may be surprised at how well warm-calling a farm can work!