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Who Can I Contact to Get More Exposure?

March 30, 2011 by Joe McAuliffe

We’ve heard it on the news and have seen it in our offices, the Real Estate Market is recovering. Better yet, all those buyers and sellers that have been waiting for things to improve are also hearing it. And, both buyers and sellers are tired of waiting to get to the next step in their lives. That’s why it’s so critical for you as an agent to:

  • Take the shots!
  • Right Now!
  • Who do you contact?
  • How do you Network?

Review the list below and pick out the topics that are a good fit for you, your lifestyle and your contacts. Then schedule activities around those events. Our “Window of Opportunity” is here and now. Don’t miss it!

1. 60% of all Buyers’ are a result of homes the Agent has listed.

2. MLS

3. Affiliations

4. Open Houses

5.  Floor Time

6. Farm Area

7. Past Client Referrals

8. Expired Listings

9. FSBO’s

10. Listing Neighbors

11. Inter-Company Networking

12. Advertising

  • Magazines
  • Newspapers
  • Direct Mail
  • Small Classified Ads with Hot Headline
  • Northern Market Classified

13. Networking with Local Agents

14. Networking with Agents outside of Area (Luxury Agents).

15. Company Agent Networking

16. Commercial Agents

17. Relocation Departments of Local Companies

18. Property Management Companies or Accounts

19. Home-watch Programs

20. Networking with Professionals & Business Groups

21. Networking at the gym.

22. Sphere of Influence

23. Friends and Family

24. Business Contacts

25. Past Clients

26. Local Business

27. Sports Groups

28. Clubs and Organizations

29. Charities & Religious Organizations

30. Sponsorships

31. School Events

32. Alumni Groups

33. Kids Groups

34. Business Cards

35. Name Tags

36. Internet

37. TV/Cable

38. Radio

39. Blogs

40. Billboards

41. Gatehouse Guards

42. Home Owner’s Associations

43. Chair Local Events or Groups

44. Hotels/Resorts

45. Developers

46. Onsite Sales Reps

47. HR Departments-Tour services for Job Candidates

48. Moving Companies

49. Divorce Attorneys

50. Estate Planners

51. Wealth Management Advisors

52. Signs

53. Strategic Location

54. Balloons

55. Night Lights

56. Take-One Boxes

57. Riders-“Honey Stop the Car”

58. Referrals from other  Company Agents

59. Reunions

60. Pioneers- First of Flock to Area

61. Garage Sales

62. Newspaper Column Advisor

63. Job Fair or Health Fair Booths or Sponsorships

64. Small Business Relationship Management

 

Filed Under: Cup O' Joe, Prospecting

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Managing Partner, is one of the top business consulting professionals in Florida. He has worked with Fortune Magazine, Oracle, Network Solutions, Computer Associates, and Lawyers.com. Some of MET’s current clients include Christie’s & Illustrated Properties, Coldwell Banker, Merrill Lynch, Smith Barney and Sotheby’s.
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