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Overcoming Objections – The “Six-Gun” Strategy

May 21, 2014 by Joe McAuliffe

  The “Six-Gun” Strategy There’s an old expression in sales that states, Selling doesn’t begin until you get your first “No”. The sales profession pays extremely well because you have to be more than a customer service professional. Once you’ve identified how to help your clients, you also have to be prepared to encourage them […]

Filed Under: Cup O' Joe, Negotiation Strategies

Salesmanship – Stop Using “I”

May 20, 2014 by Joe McAuliffe

Stop Using “I” There’s a story that’s told about a personable guy at a social event who meets someone for the first time and proceeds to spend the next thirty minutes talking about himself. Realizing that he hasn’t given the other guest an opportunity to share their views, he immediately apologizes and says,  ” But, […]

Filed Under: Cup O' Joe, Salesmanship

Prospecting – How to Make the Conversation about Real Estate

May 19, 2014 by Joe McAuliffe

How to Make the Conversation about Real Estate We all know that face-to-face communication is the most powerful approach to rain-making, or growing your business. That’s why power lunches, listing appointments and showing property to buyers are such productive activities. It’s also important to exploit face-to-face communications in every social setting. You should take advantage […]

Filed Under: Cup O' Joe, Prospecting

Buyer Considerations – All Renters, Stop the Bleeding Now!

May 16, 2014 by Joe McAuliffe

All Renters, Stop the Bleeding Now! There’s an even stronger reason for Americans to buy a home than the emotional benefits of owning a home, and that’s the financial benefits of owning property.  Consider the following financial drawbacks to renting: Rising Costs – Rental rates increase nationally each year about 3.5%. In highly desirable locations where […]

Filed Under: Buyer Considerations, Cup O' Joe

Buyer Considerations – Coming Soon: “Record High Prices Exceeding Post Recession Highs”

May 15, 2014 by Joe McAuliffe

   Coming Soon: “Record High Prices Exceeding Post Recession Highs” Most people believe it could never happen so quickly, but the rule for investing has always been, “do the opposite of what most people think”. According to Zillow, homes in more than 1,000 cities and towns nationwide either already are, or soon will be more expensive […]

Filed Under: Buyer Considerations, Cup O' Joe

Business Management – Choosing the Best Activities

May 14, 2014 by Joe McAuliffe

Choosing the Best Activities    The great coach, Jim Rohn recommends: “Learn how to separate the majors and the minors. People usually don’t do well because they major in minor things.”  The difference between getting everything we want out of our careers (and life), and settling for less in life, is usually a result of […]

Filed Under: Business Management, Cup O' Joe

Choosing the Best Activities

May 14, 2014 by Joe McAuliffe

The great coach, Jim Rohn recommends: “Learn how to separate the majors and the minors. People usually don’t do well because they major in minor things.”  The difference between getting everything we want out of our careers (and life), and settling for less in life, is usually a result of the choices we make on […]

Filed Under: Business Management, Cup O' Joe

Buyer Considerations – Compelling Reasons to Buy Real Estate Sooner Than Later

May 13, 2014 by Joe McAuliffe

Compelling Reasons to Buy Real Estate Sooner Than Later   Based on recent trends and expert opinions, postponing the purchase of real estate is likely to work against people thinking about buying a home. Consider the following: Price Appreciation – Prices were up 7% this April when compared to last April. A home buyer now […]

Filed Under: Buyer Considerations, Cup O' Joe

Seller Price Reduction Strategies – Take the Grand Tour with Your Sellers

May 12, 2014 by Joe McAuliffe

Take the Grand Tour with Your Sellers Oftentimes, sellers live in a bubble of denial, especially when it comes to accepting a lower value for their property.  When this happens, many agents revert back to a failed strategy of using logic and numbers to prove the lower value.  I think doing the same thing over […]

Filed Under: Cup O' Joe, Listing Strategies, Seller Price Reductions, Selling Your Listings

Salesmanship – Only a Few More “No’s” To Go!

May 9, 2014 by Joe McAuliffe

2014 Salesmanship – Only a Few More “No’s” To Go! Sales Professionals tend to get intimidated when they hear the word “No”.   The response is usually: “Oh my gosh, what do I do now?”  That is not the way to view a “No” response.  If the response from you prospects was always “Yes”, the job […]

Filed Under: Cup O' Joe, Salesmanship

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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