How is it that prospective buyers and sellers will express an interest in your services and then just disappear? We’ve already discussed how some prospects will fail to respond because they’re busy. We know that “turning up the heat” with multiple additional contacts is a good way to stimulate a response from someone that is […]

In the sports skateboarding and surfing, someone that dresses and acts exactly like a rider, but doesn’t actually surf or skateboard, is called a “poser”. We could apply the same terminology to someone who looks and acts like a buyer, but never buys. If you’re like most agents, you’ve probably wasted countless hours on “poser” […]

Have you ever asked yourself why it seems that just a few elite agents ever have the opportunity to represent the most expensive properties? The answer is simple, but the process isn’t.  Just like every other form of advertising, your brand recognition is of utmost importance. If you’ve grown up in an affluent community, you’re […]