It Never Hurts To Put A Little Pressure On Your Clients As agents, we’re well aware of the fact that it’s never easy for our buyers and sellers to commit to contract involving hundreds of thousands of dollars. Sometimes taking a leadership role with your clients involves putting pressure on them to take the next […]

Give Your Clients Time To Get Used To The Agreement We already know how intimidating an Agreement involving hundreds of thousands, or even millions of dollars can be to the typical Buyer and Seller. One of the worst things that an agent can do is wait until the point of contract to bring the agreement […]

In every question above, your buyer or seller is making the decision to move forward.   Seller Argument #18- I Would Rather Save You Money, Than Be your Friend. Most agents have a great concern about putting too much pressure on their Sellers and Buyers. They rationalize that if they are too pushy, they will […]

Make Sure Your Clients Know Both Facts and Benefits A common mistake made by agents is to identify an important fact without explaining what the direct benefit or direct impact has on buyers and sellers.  A good rule of thumb to use when sharing important information with your client is to always add, “What this […]

The recession has caused two dramatic shifts in ownership; more renters and smaller homes for the less fortunate.    While the high-end market has seen an increase in new homes being constructed, the medium size of multi-family units built for rental has declined to 990sqft according to the US Census Bureau.  This data supports the trend […]

Let’s Reward the People That Aren’t Making Payments and Torture the People That Are Doing the Right Thing It’s no surprise that banks are still refusing to offer any relief to homeowners that can barely make their payments, even though, in many cases these homeowners have had to dramatically cut back in other areas of […]

Do What It Takes for As Long As At Takes As a full time agent it’s very easy to identify the logic behind a good strategy.  For example, when a house is overpriced it’s very clear to a good agent that they need to reduce the price.  When a seller doesn’t, it’s easy to get […]

Don’t Trust Your Money to Another Agent All too often top professionals will craft a strong strategy for their buyer or seller to get them to move forward, only to find negotiations fall apart because of a weak agent representing the other side.  Don’t let this happen to you.  As a master strategist, you should […]

Take The Pressure Off Your Buyers and Sellers   The last thing anyone wants it to be pressured into doing is something they don’t want to do by some pushy salesman. As soon as your prospective clients feel like you’re trying to push them into something, their defense will go up and they immediately shut […]

Why It Almost Never Makes Sense To Rent A great number of buyers have been lulled into a false sense of security about renting. These buyers are looking only at the short term, immediate benefits of renting while ignoring the long term draw backs to renting. Key considerations that every buyer should look at are […]