2014 Prospecting – How Often Should You Advertise? If you’re going to invest in advertising, make sure to employ a 24-Touch Annual Campaign. A “once in a while” approach may be a waste of money. Thomas Smith a nineteenth-century London businessman offered the following advice to advertisers in 1885. It’s still applicable today: The […]
Business Management – Will 2015 Be Your Best Year?
2015 Business Management – Will 2015 Be Your Best Year? If you don’t know where you’re going, any path will take you there. If you plan on exploiting the opportunities in 2015, now is the time to put your business plan in place. If you don’t have a written business plan, you may […]
Listing Presentations – Show Your Listing Prospects That You Care
2014 Listing Presentations – Show Your Listing Prospects That You Care When a homeowner asks you to suggest a price on a listing presentation, be very careful how you respond. It’s usually best to ask them to tell you what the data indicates. Remember, there are many agents that will take the listing high, in […]
Business Management – Can’t Miss Daily Time Management
2014 Business Management – Can’t Miss Daily Time Management How often have you said to yourself, “How can that agent make so much money when they’re not near as talented as I am, and they don’t work nearly as hard as I do?” This is a question that many agents ask themselves when they meet […]
Buyer Prospecting – The Ultimate Secret Weapon: Pocket Listings
2014 Buyer Prospecting – The Ultimate Secret Weapon: Pocket Listings Consider the following scenario: A couple is interested in purchasing a home. They decide to drive around and they see a For Sale sign on a home they like. Better yet, they see an open house sign and decide to drop in to see the […]
Listing Management – Haunted House Listings
2014 Listing Management – Haunted House Listings Are your listings scaring off buyers? It may be fun to visit a haunted house for Halloween, but no buyer wants to actually live in one. Listed below are suggestions that should be considered by all sellers. Home Exterior & Landscaping – Cracked concrete, dead trees and […]
Prospecting – Some Prospecting Tips
Prospecting – Some Prospecting Tips The key to success starts with building rapport with prospects by finding areas of common interest. This doesn’t happen unless you ask questions and gather information. The more you talk the less successful you’re likely to be and the less you will learn about a prospective client. Discussions around the […]
Prospecting – The Best Voicemail Messages
Prospecting – The Best Voicemail Messages Motivating people to return your calls is an art. You can even think of it as a challenge. So, what’s the best way to get people to call you back? The following rules are a must: The message you leave must be different from any other message they will […]
Prospecting – Maximizing Open House Opportunities
Prospecting – Maximizing Open House Opportunities A nice couple visits your open house. You welcome them and request they sign the guest book. You engage in small talk, they leave, and you’ve got a name and perhaps even contact information, (many times the information isn’t even real), and that’s it. Now answer the following questions. […]
Prospecting – The 24-Touch Annual Campaign
Prospecting – The 24-Touch Annual Campaign A great deal of time is spent by agents prospecting for buyers and sellers. Once qualified people are identified, it takes even more time to build relationships with these future clients. The most effective way to build your business is to maintain relationships with people who know and trust […]