Business Management – Maximizing Business Potential A successful real estate business is like a well-oiled 4-cylinder engine. To run efficiently, all 4 cylinders must be firing simultaneously: Sales & Marketing – It doesn’t matter how extraordinary your services are. If you don’t have clients, you won’t make money. Sales programs and marketing strategies ensure a […]
Prospecting – Proactively Prospect for Success in 2015
Prospecting – Proactively Prospect for Success in 2015 2015 promises to be one of the best years ever for real estate agents. Agents that are planning to maximize the income potential during the coming year are forewarned that the greatest challenge they will face next year will involve securing new listings. In most markets, properties […]
Buyer Considerations – Should a Buyer Pay More than a Home is Worth to Realize Their Dream?
Buyer Considerations – Should a Buyer Pay More than a Home is Worth to Realize Their Dream? With double-digit appreciation and a drastic drop in the supply of homes for sale, we have officially moved from a buyer’s market to a seller’s market in many areas. This paradigm shift requires home buyers to modify their […]
Sales Presentations – Customize Your Testimonials
Sales Presentations – Customize Your Testimonials Testimonials can be one of the most powerful ways to prove to your clients that you are the best person to represent them. Instead of telling your clients how successful or efficient you are, make the same point with an objective, even more believable, third-party testimonial. When your goal […]
Economic Considerations – Gas Prices, Stock Market & Global Economic Slowdown
Economic Considerations – Gas Prices, Stock Market & Global Economic Slowdown The ability to discuss current events and their impact on real estate can be a key to building and maintaining relationships with your sphere of influence. Talking points should be discussed in social settings and face-to-face communications to build your brand as being a […]
Buyer Considerations – 500% Returns: Why Buy Rental Property Investment Pro-Forma
Buyer Considerations – 500% Returns: Why Buy Rental Property Investment Pro-Forma Share this analysis process with potential long-term investor buyers.Investment opportunities in Real Estate can yield great returns. During the past few years, many investors “flipped” distressed properties or bank REO’s for quick profits. Although “steals” are becoming harder and harder to come by, many […]
Salesmanship – Just Ignore It
Salesmanship – Just Ignore It Most agents occasionally find themselves in a position of making a truthful observation that is contested by their client. This is especially common during negotiations. Emotions can run high and buyers and sellers may say things to vent frustration, or sometimes just as a strategy to motivate their agent to […]
Prospecting – Local Businesses Can Be Your Best Advocates (B-2-B)
Prospecting – Local Businesses Can Be Your Best Advocates (B-2-B) Two major complaints from real estate agents are: The “Do Not Call List” makes it much more difficult to phone prospect. Many of the hours spent prospecting in real estate include weekends and in some cases even evening work. Why not overcome both obstacles by […]
Sales Presentations – It’s All about Asking Permission to Ask Questions
Sales Presentations – It’s All about Asking Permission to Ask Questions Most people determine how they feel about someone new within the first few minutes of meeting them. There are 3 things you need to accomplish when you first meet a new client: Build Rapport and Gain their Trust – Do this by keeping the subject […]
Buyer Considerations The Future Promises Big Returns for Home Buyers that Buy Before 2015
Buyer Considerations – The Future Promises Big Returns for Home Buyers that Buy Before 2015 The Housing Market Will Continue To Improve This Season Activity during the first three quarters of 2014 indicates a very active housing market in 2015. All indicators, including: Supply – The total number of homes on the market this year, as […]