Buyer Arguments – I Wish I Would Have Met You Last Year There’s an old cliché about investing; “Timing is everything”. This philosophy has proven to be accurate time and time again. We also know that most people are motivated more by the fear of loss than they are by looking at what they have […]
Listing Presentations – Why Should I Choose You?
Listing Presentations – Why Should I Choose You? During every listing presentation, the perspective seller asks themselves, “Why should I do business with this agent?” The agent that is best able to prove what they can do for the seller is most likely to get the listing. In other words, if you expect to get […]
Negotiations – Buyer Strategies
Negotiations – Buyer Strategies Despite double-digit appreciation and a real estate market that is now favoring sellers, many home buyers are still hesitant to buy real estate. They have been conditioned through years of spaced repetition to: Sit on the Fence Focus heavily on price In order to maximize your success during contract negotiations, agents […]
Negotiations
Despite double-digit appreciation and a real estate market that is now favoring sellers, many home buyers are still hesitant to buy real estate. They have been conditioned through years of spaced repetition to: Sit on the Fence Focus heavily on price In order to maximize your success during contract negotiations, agents must be prepared […]
Seller Negotiations – Reasons to Accept an Offer
Seller Negotiations – Reasons to Accept an Offer 1. Carrying Costs: Repairs & Maintenance Taxes Insurance Mortgage 2. Market Competition Impact of Similar Homes Selling for Less Impact of New Listings Coming on the Market (Pent-Up Seller Demand) 3. Adverse Changes in Market Conditions: Supply Demand Consumption – Month’s Supply Value – Prices 4. End […]
Reasons to Accept an Offer
Carrying Costs: Repairs & Maintenance Taxes Insurance Mortgage Market Competition Impact of Similar Homes Selling for Less Impact of New Listings Coming on the Market (Pent-Up Seller Demand) Adverse Changes in Market Conditions: Supply Demand Consumption – Month’s Supply Value – Prices End of Season Drop in Business Aggravation of Keeping it Purchased Another Home […]
Prospecting – Open House Strategy
Prospecting – Open House Strategy • ID best listing for open house (If necessary, offer to do someone else’s open house) • Open house must be advertised in newspaper & on website • Mail announcement to neighbors inviting them to visit your open house • Hold open house for 3 hours • Sat 12-3 & […]
Prospecting – A Laundry List of Prospecting Sources
Prospecting – A Laundry List of Prospecting Sources Once you’ve been in business for a while, prospecting for new business shouldn’t be as overwhelming or intimidating. Consider the following list of people and groups you can prospect with: $ Past Buyers $ $ Past Sellers $ $ Current Listings $ $ Open Houses $ $ […]
Prospecting – Never Run Just One Ad
2014 Prospecting – Never Run Just One Ad Thomas Smith a nineteenth-century London businessman offered the following advice to advertisers in 1885. It is still applicable today: The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. The third time, they are aware that […]
Prospecting – Using an Existing Listing to Call Your Farm
2014 Prospecting – Using an Existing Listing to Call Your Farm How to get them to take the call: Tell them another island resident listed their property with you and asked you to call their neighbors to let them know their house is for sale. Ask them if they know of anyone who might […]